Wednesday 31 October 2012

Survey Savvy

Survey Savvy


Computer-assisted personal interviewing (CAPI) is an interviewing technique similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. Either the respondent or the interviewer sits at a computer terminal and enters the answers. If no interviewer is present, the term Computer-assisted self interviewing (CASI) may be used.

Either the respondent or an interviewer sits at a computer terminal and answers a questionnaire using the keyboard or mouse.

Help screens and courteous error messages are provided.

Colorful screens and on and off-screen stimuli can add to the respondent's interest and involvement in the task.
This method has been classified as a personal interview technique since an interviewer is usually present to serve as a host and to guide the respondent.

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