Download Ebooks: Mossimo

Mossimo

Mossimo is a mid-range American apparel company, founded in 1986 by designer Mossimo Giannulli, and currently owned by Iconix Brand Group. Mossimo specializes in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear and accessories. It draws from street, urban and sport styles.

The brand is currently sold in 1700 stores within the US, with international licenses in Australia, South America, Mexico, Japan and India totaling 600 stores.

[edit]History of Mossimo

Mossimo was originally founded in 1986 by Mossimo Giannuli in Balboa Island in Newport Beach, California. By marketing solely to surf shops, Mossimo’s company grossed $1 million in its first year. In 1991, Mossimo expanded the line to include sweatshirts, knits and sweaters. By 1995, the collection included women’s apparel and men’s tailored suits. After only eight years in business, Mossimo, Inc. had grown into a multi-million dollar lifestyle sportswear and accessories company.

In 1996, following expansion of the line but decline in profitability and street credibility, Mossimo realized a need to inject new energy into the brand. As Mossimo explained, “From 1987 to 1996, we were on an absolute roll. Tons of profit, tons of growth…but we needed a stronger infrastructure to keep up.” On March 28, 2000, Mossimo, Inc. announced a major, multi-product licensing agreement with Target stores.