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The Kindle name was devised by branding consultant Michael Cronan who was asked by Lab 126 to name the product. Cronan and partner Karin Hibma suggested Kindle, meaning to light a fire.[2] They felt this was an apt metaphor for reading and intellectual excitement.[3]

Kindle hardware has evolved from the original Kindle introduced in 2007 and a Kindle DX line (with a larger screen) introduced in 2009. Announced in September 2011, the range now includes devices with keyboards (Kindle Keyboard), devices with touch sensitive screens (Kindle Touch), a tablet computer with a reader app and a color display (Kindle Fire) and a low-priced model with an on-screen keyboard (Kindle).

Amazon has also introduced Kindle software for use on various devices and platforms, including Microsoft Windows, iOS, BlackBerry, Mac OS X (10.5 or later, Intel processor only), Android, webOS, and Windows Phone[4] (not available in many parts of Europe). Amazon also has a "cloud" reader to allow users to read, and purchase, Kindle books from a web browser.